5 Myths About Pinterest & Businesses

Myths are funny things aren't they?

The more people that believe something, the more we believe it must be true.

However, there are 5 myths about Pinterest that I want to warn you about because they are COMPLETELY FALSE.


1) Pinterest is only for women, so unless you sell stuff for women you shouldn't use it for your business.

Now while it's true that the majority of people that are on Pinterest are female, it's important to understand that the majority are 18-34 upper income women (aka the key spending demographic of our nation). That means that they are the dominate spender in the household, and doing the majority of purchasing for both themselves and the men in their lives.

That means that companies that sell products for men should be hopping on the Pinterest bandwagon as well because most likely, women are the ones buying their products in the first place.

Plus, there is a significant increase in the number of men joining Pinterest that will only continue. We have only just begun seeing what Pinterest will grown into and become.

2) It's only for crafts or cooking.

Pinterest is quickly becoming the top site for sharing content of everything from fashion, to home decor, to social media and fitness. In fact some of the most popular pins are infographics, tutorials and social media advice. This means that it is time to dispel the rumors once and for all that it's just a site full of crafts and recipes.

The main categories listed on the home page navigator bar include: Architecture, Art, Cars & Motorcycles, Education, History, Humor,  Film, Music & Books, Sports, and even Technology.

I'll say it again: We have only just begun seeing what Pinterest will grown into and become.

 

3) Pinterest is for people not businesses.

Well this is simply not true. Pinterest is a great way for businesses to get in front of millions of new customers to foster exposure, relationships and sales. Just like Facebook, Pinterest began with only personal users, but as the platform grows so will the amount of business looking to cash in on the opportunity.

Brands and businesses are already seeing an amazing response to using Pinterest. What have you got to loose?

4) It's too young/early to adapt.

Most people want to wait around and see if other businesses can figure out a way to get results before they give it a shot. The early bird always gets the worm. Learn how to use Pinterest and apply to business before all the others and you will be a leader in your industry.

Not to mention, you will be perfectly positioned to be reaping some serious rewards.


5) It's going to be very difficult, confusing to learn and will take a ton of time.

Pinterest can be confusing, but not if you have someone to show you the way that's already figured it all out for you. There is a simple system you can use that involves very little time, energy or technical knowledge.

I've found Pinterest to be one of the most enjoyable aspects of my business to set up and maintain. The viral nature of Pinterest does most of the work for you.

Over 80% of pins are repins, which means if you are uploading great original content to your boards other people are going to do the work and circulate it for you!

 If you are interested in learning more about how to use Pinterest for your business I'm excited to announce that I am creating a course on that exact subject!

CLICK HERE and get on the waiting list.

I'll email you as soon as the course launches.

What questions do you have about Pinterest?

Are you seeing any results from using Pinterest for your business?

Please share below I will be personally reviewing all comments and responses.

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  1. Devin says:

    Can’t wait for this product!

    Reply to this Comment
  2. jennifer says:

    How do you foresee using Pinterest for a service based business? I’ve been “on” it for a while now, and where I see the benefit of it for a tangible product (that you can sell via e-commerce), but not so much a service product. I look forward to your input here Melanie. Thanks!

    Reply to this Comment
    • Melanie Duncan says:

      Hi Jennifer! I think the benefits of using Pinterest for service based businesses are HUGE. I have a whole section dedicated to this in my upcoming course, so I can’t give it all away just yet – but I will say think about the possibilities of using Pinterest to share and establish your expertise. What if you posted some videos sharing some tips or ideas related to your industry. What if you taught a simple solution to one of your customers major pain points? It’s the law of reciprocity give to others and they will want to give back (aka buy) from you!x

      Reply to this Comment
  3. Zack Lim says:

    Hi Melanie,

    Thank you for sharing this article.

    It is interesting to know that you are using the Pinterest network to grow the business. Interesting and new ideas to grow the business to the next level.

    Looking forward to the launch of your product :)

    Zack

    Reply to this Comment
    • Melanie Duncan says:

      Thanks Zack!

      Reply to this Comment
  4. Rebecca says:

    Awesome! Can’t wait to hear the details. I pin some things, but haven’t unleashed its full potential.

    Reply to this Comment
  5. Rebecca says:

    Great! I pin some things, but haven’t unleashed its full potential.

    Reply to this Comment
  6. Susan says:

    Hi Melanie.

    I’m a fan/user of your Power of Pinning program (which I love!) So…can you pls help with a crazy error message:
    “Wow! That’s a lot of pins! We love your enthusiasm, but you’ve hit one of the blocks we have in place to combat spam. Please try again later.”

    This when I have only posted 40 pins in all over several weeks, and upon my first pin of the day. Have researched and found that many other Pinners have met with the same problem.

    Do you have any suggestions? Many thanks!

    Reply to this Comment
    • Melanie Duncan says:

      Hi Susan. I’ve never heard of that! I would definitely contact Pinterest and see what they have to say…

      Reply to this Comment
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