Press Kits 101

Press Kits 101

 

 In order to land great press and exposure every

 Entrepreneuress should know how to assemble a proper press kit.

 

 

 NYC Public Relations Entrepreneuress Shallon Hunter of SoCreo, shares her advice on what should go into it:


Tips for a successful press kit.

 

These are the main pieces that should go into a press kit.

 

1. Press Release (ex- maybe your announcing a new service or product.)

 

 

2. Biographies-info about company founders/CEO.

 

 

3. Company overview – should be a short paragraph about company.

 

 

4. Past coverage (ex- press clippings).

 

 

5. Fact sheet  ex- Statistics).

 

 

6. Your Logo.

 

 

7. Media contact information (ex- The PR persons name, phone and email).

 

 

8. Add something creative (example- your packaging, video).

 

If you want to learn more about how to gain great exposure for you business BECOME A MEMBER and you'll have access to our VIDEO COURSE where I share my specific strategies on how to get your businesses featured on the top shows, sites and magazines.

 

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