The GMA Experience - Game Time - Part 3 of 3
So of course the air date of the segment was the day I was supposed to be flying to Puerto Rico. Don't things always work out like that? They seem to for me.
At first, I planned on just being unavailable during the few hours of the show, but after sleeping on it I decided that this was too big of a deal and changed my flight to one day earlier.
After 3 straight weeks of working on LM through the product creation, rebranding, manufacturing preparation, plus designing and programming a page on the site especially for GMA, we knew there was really nothing else that we could do.
It was very stressful trying to anticipate what we should be prepared for since we knew the potential was huge, but had no idea what that would really translate to in terms of sales.
I think what really saved us was the fact that we had the luxury of making the items and not needing to make financial investments ahead of time and try and guess the amount of inventory.
I can't even imagine how stressful it would have been to try and guess at the amount of inventory to order. I know other people who own inventory based business and a situation like this can make or break this business. Not to mention, most would need to take out a line of credit to even be able to afford so much inventory upfront without recieving payment from the customer first.
My husband and I arrived in Puerto Rico the night before the sale and checked into our hotel only to find out that there internet wasn't working. Not an option considering that I needed to be available to our customer service team to answer questions, the GMA people for last minute issues, and to our site maintenance team to monitor the amount of traffic. After trouble shooting for a few hours, we made the decision to check out and find another hotel in the area with internet.
I swear, it is times like those where I realize that successful entrepreneurs have no choice but to be problem solvers. We face situation after situation where we are required to MAKE IT WORK.
I checked into the next hotel and breathed a sigh of relief as I watched the wireless connect. I tried to fall asleep, but it felt like the night before Christmas. I had no idea what the next day would bring.
We turned on the television at 7am and begin to watch Good Morning America, not really knowing at what point our segment would be airing. At about 8:30am, we saw Tory Johnson appear and knew this was it!
The segment was filmed in the middle of Times Square instead of in their studio so right away we knew this could be less than effective since there was so much background noise and distraction from the crowd. Tory did a great job staying on point though and talking through the points of all of the products that she featured.
You can watch the clip here:
We were a little disappointed to see only one of our pillows showcased (and in one of our less popular colors) since we had sent 5 great designs. But such is the nature of television exposure. I have been to many television concept castings and you never know exactly what you are in for as TV is highly dynamic.
As soon as the segment ended we watched our chat program soar with the number of new visitors. It was so fun seeing the incredible number of visitors, where they were located, and what page they were on (we use ProvideSupport.com for our chat software and they are awesome).
We thankfully had a minimum number of questions which made customer service quite manageable, We worked very hard to anticipate the popular questions and list everything VERY clearly on the product pages.
At the end of the day we had sold (way over 5 figures), however it was much lower than the GMA team had prepared us for - which as I alluded to above was fine because of the way we prepared, but could have really hurt us if we had invested in inventory that skewed more towards their highest projections.
All in all it was an unbelievable experience that we are going to be able to parlay into so much value for our brand, not to mention the great little boost of sales.
We were able to obtain hundreds of new newsletter signups as well, which we will use to further build relationships. I always urge our members to get a newsletter signup system in place (especially if you are receiving heightened exposure from press or through doing some sort of a promotion).
Keeping in contact allows you to turn a visitor into a customer, and one sale into several. As a member of the Entrepreneuress Academy you have access to my entire course on Email Marketing where I walk you through the affordable software to use, how to create and send email newsletters using my proven strategies for sales.
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