The Importance of Transparency
What comes to mind when you hear the word transparency? Check out the definition:
In my opinion, transparency is one of the most crucial aspects of an online business. Gone are the days when we walked into our neighborhood shop where we had a relationship with the store owner and knew that quality would always be delivered.
Life is moving online. Whether it has do do with purchasing goods, meeting people or acquiring information and we need to find ways to establish trust.
The internet is still a scary place for a lot of people, especially when it comes to sharing personal or financial information. As providers of online goods and services we should be constantly striving to find make our businesses more transparent.
It is no shock to me that "About" pages, are one of the most popular pages on websites. People want to know more about who they are buying from and if they are trustworthy.
We are psychologically hardwired to determine (within seconds) whether something or someone is trustworthy.
How are you establishing transparency?
Transparency = Sales
Do you want to know my number one strategy for transparency? Video. There is nothing more conducive to transparency than seeing another person's facial expressions and body language. Video allows us to establish the trust online that used to only be available through face-to-face interactions.
Want to learn everything you need to know about how to set-up and use video effectively on your site?